It really depends on what we’re working with—your hair’s length, condition, and the kind of look you’re going for. Most appointments run about 2 to 4 hours, but if you’re doing something more involved (like a full head of multiple vivid tones, a major transformation, or color correction), it could take longer.

We’ll talk it all through during your consultation and give you a clear, realistic time estimate before we get started. No surprises, no guesswork. Whether you’re going for neon tips, an all-over bold statement, or something subtle but sharp, we’ll plan for the right amount of time to do it properly—and make sure your color comes out clean, precise, and worth the chair time.

In most cases, yeah, you’ll need to lighten it. Bright, vivid shades (especially neons, pastels, and creative blends) show up best on a light or platinum base. If your hair’s naturally dark or has a previous color, we’ll likely start with a bleach and tone before laying down the fun shades. But no stress—we’ve got your back.

We use bond-building treatments throughout the process to protect your hair and keep it strong. The goal is color that pops and hair that stays healthy. During your consultation, we’ll walk you through exactly what your hair needs and how we’ll get there—safely and confidently.

It depends on a few things: the shades you choose, how often you shampoo, what products you use, and how your hair holds color. Vivid and creative tones fade faster than natural ones—but you’ll still get a solid 3 to 6 weeks of peak color if you follow our aftercare tips. Pastels tend to fade quicker than bolds, but all of them can last longer with a little TLC.

We’ll give you a simple game plan before you leave—what to avoid, what to use, and how to stretch the life of your new look. Because the goal isn’t just looking bold—it’s staying bold for as long as possible.

It’s a great idea! If you’ve got a look saved on your phone or pinned to your mood board, we’re all for it. It helps us see what you’re into and get a feel for color placement, tone, and finish. That said, if you’re still figuring things out, no worries. This service is made for that.

We’ll chat through your vibe, look at what works with your hair, skin tone, and maintenance style, and build something custom from the ground up. Whether you walk in with screenshots or just a hunch, we’ll help you land on something bold and personal.